Praise for our books


Noted technologist Alan Kay said, ‘Perspective is worth 80 IQ points.’ Freiberger brings just such perspective with this fresh, highly engaging book. Ranging from millennia past to the latest in social media, the text draws from Freiberger’s experiences as celebrated Silicon Valley historian, journalist, researcher, and consultant to large companies and individuals alike. Whether the reader is 18, 38, or 58, you will finish all the wiser from Freiberger’s counsel.

Brygg UllmerAssociate ProfessorLousiana State University

Fire in the Valley is not just for the technology savvy, but rather is a good read for anybody with an interest in business or history, or is just curious about these successful entrepreneurs.

Ronnie StillwellCollege of BusinessWestern Carolina University

This is an excellent guide to a pivotal event in the hiring process—the interview. Paul has delivered an effective and pragmatic guide that should be read by anyone preparing for an interview.

Avery LyfordChairmanThe Churchill Club

Highly useful to anyone facing an important job interview, especially if they haven’t been practicing for a while. Practical and well-researched, with extensive and realistic examples. This will stand the test of time.

Marc SingerDirectorMcKinsey & Company

I’ve seen a lot of career advice books in my three decades as corporate recruiter and career coach, but none of them were such fun to read. When Can You Start? is chock-a-block with great tips weaved into a narrative that is engaging and enlightening. Freiberger covers everything a job seeker needs to know to be a successful job candidate in clear, shimmering prose. He demystifies the interview process and reveals the thinking behind newer interview techniques, such as the so-called Google-type interview, that have unnerved job seekers recently. If you’re looking to successfully navigate today’s competitive job market, you need this book.

Tom BallantyneChief Career CatalystPaths & Bridges

Latest Blog Post

How to Develop a Content Marketing Strategy for Long-Term Growth

Author: Paul Freiberger   Posted on: May 28, 2017

How can you create a content marketing strategy that works? We’ve got a few ideas. Content marketing strategy (also called content strategy or putting a “content plan” in place) often fails to win the respect it deserves given its proven effectiveness. Instead of being made a priority in order to build an audience and do it right, […]

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The Best Content — and How to Get It

Author: Paul Freiberger   Posted on: February 14, 2017

All content is not created equal. We’re not talking about the literary merit of a piece of content. Our generalization has nothing to do with such matters as proper grammar, correct spelling or punctuation. It has little to do with whether an article makes the grade as “good writing.” All of those things seem like […]

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Introducing the Content Marketing Place Seal of Approval for Great Content

Author: Laurie Kretchmar   Posted on: October 7, 2016

Everyone knows about the Good Housekeeping Seal of Approval. And some know about the Malcolm Baldrige award for quality. Drumroll please — at Content Marketing Place, we’re introducing our own version. When we see good stuff, we’ll give it a thumbs up and tell you if it’s “on the map.” Here’s what’s caught our eye […]

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Adrift in a Sea of Writing Tips, Two Tips to Cling to

Author: Paul Freiberger   Posted on: September 25, 2016

If you’ve ever produced written content, a process once called “writing,” and you wondered how to produce better content or how to write better, a trip to the internet is all you need. There you will find a staggering assortment of tips and “hacks” to start you on the path to literary immortality. Before you […]

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Why You Should Invest in Evergreen Content

Author: Paul Freiberger   Posted on: July 22, 2016

There’s nothing mysterious about the idea of “evergreen content.” It’s quite simply content that lasts. However, its utter simplicity belies its enormous potential as a cornerstone of any content marketing initiative. Content that lasts is content that readers return to. It’s content that attracts new readers just by being there. It gives you an audience […]

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The Secret to Successful SEO: Quality Content

Author: Paul Freiberger   Posted on: July 10, 2016

Great content can bring enormous value to every kind of company under the sun, but that proposition is not yet universally acknowledged. The prevailing attitude toward content’s value is highly changeable. Sometimes, content is king. At other times, content is over, or, at least, its place in the grand scheme of things is overrated. There’s […]

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Content Marketing’s ROI

Author: Paul Freiberger   Posted on: July 1, 2016

What is the return on investment of content marketing versus pay per click? To compare the relative values of PPC and content marketing, begin with cost, a factor that’s inherently variable regardless of your marketing approach. For content marketing, costs depend on the size of your organization, the volume of content being produced and the […]

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Seeing the Impact & Results of Content Marketing

Author: Paul Freiberger   Posted on: June 29, 2016

Evaluating a marketing strategy is always a matter of assessing two different kinds of results. There are “soft” results that include things like cultivating good will, sustaining brand awareness and nurturing whatever warm, fuzzy feelings an audience has in response to a given product. That side of things is very much the focus of Apple’s […]

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7 Elements to Grow Your Social Media Following

Author: Laurie Kretchmar   Posted on: June 15, 2016

How do you grow a robust social media following from scratch? Small business people need to know. The answer: It takes a community to build a community. If you want to build a strong social media following for your business, answer these 7 questions: • Who are the most ardent fans of your products or […]

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Creating a Quality Content Strategy for Any Industry

Author: Paul Freiberger   Posted on: May 19, 2016

If search results are what matters and you want to rise in the rankings, that’s reason enough to invest in quality content, but there’s much more at stake – and much more to be gained – by an investment in excellence. Interestingly, there’s a place for quantity, as well as quality, when planning a content-driven […]

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Cost-effective Marketing: Case Studies

Author: Paul Freiberger   Posted on: April 5, 2016

Love it or hate it, marketing is essential to every organization. There were once hold-outs, like the white-shoe law firm with partners who viewed any sort of marketing as beneath their august stations. Now, no one is immune. This raises an obvious question in the mind of anyone planning a marketing strategy: Given all the […]

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Quantitative vs. Qualitative in Making the Best Case: Which Q will Do?

Author: Paul Freiberger   Posted on: March 12, 2016

The ideal case study covers two complementary areas: both the qualitative and quantitative sides of the case in question. A case study tells the story of an organizational accomplishment, the problems posed, the challenges met and the competency that had to be mustered for the story to have a happy ending. As a story, a […]

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The Case Study: A Perfect Tool for Tech Marketers

Author: Paul Freiberger   Posted on: February 8, 2016

Marketing can be a challenge when your business revolves around sophisticated technology. It’s hard to convey your special capabilities in a pretty picture or a few words. If you opt for a white paper filled with technical details, you will reach a small audience of scientists and engineers. But that doesn’t help you sell your […]

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Top Four Ways to Begin a Speech

Author: Paul Freiberger   Posted on: January 22, 2016

So you’re going to give a speech. If you’re Justin Trudeau, you can probably improvise for an hour and leave the stage with everyone loving you. If, as is probably the case, you’re not the charming Canadian prime minister, you’ll need to plan ahead. Let’s start at step one: the beginning of your speech. Avoid […]

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